Janeé Ayers for Detroit City Council - At Large

Social Media Strategy, Social Media Design, Digital Ad Design, Google Ad Management, Meta Ad Management

As the digital media strategist for Janeé Ayers' campaign, I oversee digital media from conception to final product. Starting with a digital communication plan,

I outline the who, what, where, and why.

Who is the target audience, what are we doing to reach them, where will this be seen, and why should the audience care?

Following communication plan development, identifying key messages are applied to daily content, graphic design, and advertising.

focus areas

Design and manage Google and Facebook Ads

Plan monthly multi-platform social media content

Schedule and monitor social media accounts

Review analytics to inform advertising choices

Design digital advertising banners