Amani Johnson for Southfield School Board
Campaign Management, Social Media Strategy, Social Media Design, Meta Ad Management, Ad Design
As Trustee Amani Johnson's campaign manager, I cultivated a positive and vibrant online presence through social media and email marketing. Despite facing challenges as the youngest candidate,
I leveraged digital advertising to boost name recognition, drawing on Trustee Johnson's deep connection to Southfield Public Schools. In a competitive race for two open seats against incumbents and five other candidates,
Trustee Johnson secured the highest number of votes. Now, as the youngest member of the Southfield School Board, Trustee Johnson continues to make a significant impact.
focus areas
Gathered relevant Southfield Public School news
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Researched and identified target audience
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Directed social media and email marketing
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Updated constituents with SPS news and candidate information
Monitored completion of tasks assigned to campaign interns
Increased public awareness, organic reach, and paid media results
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