Amethyst!

​

With 7+ years of marketing experience—including agency, in-house, and consulting roles—I specialize in creating and executing strategies that connect brands with the right audience and deliver measurable results. My career spans work with non-profit organizations, credit unions, community banks, B2B SaaS companies, down-ballot political candidates, consumer packaged goods brands, real estate agencies, and community theatre.

​

From launching products and services to elevating brand visibility, my expertise covers the full marketing spectrum: go-to-market strategy, audience research, campaign development, content creation, event marketing, and paid media management. I have led initiatives such as the MDT E3 Conference social strategy, product launches like the MDT Compass App, and high-impact consulting services campaigns—each backed by strong engagement metrics and ROI.

​

I am skilled at collaborating with creative teams and agencies to produce compelling assets for digital, social, email, and print channels. My hands-on approach includes managing Google Ads and social campaigns, crafting thought leadership content, developing buyer personas, and producing brand experiences through conferences, virtual events, and webinars.

​

No matter the project, my marketing philosophy is simple: data guides the direction, creativity brings it to life, and strategy ensures it resonates.